Key — New Post-Campaign Report Flow

Post-Campaign Reports

DraftKings × Playmaker · Manage and create campaign recap reports

Active Reports

12

↑ 3 this quarter

Total Campaign Value (YTD)

$184M

↑ 42% vs last year

Reports Shared

38

8 live links active

Avg Time-to-Recap

2.4d

↓ from 11d baseline

Recent Reports

+

Create New Report

Pull from connected sources
and existing campaigns

DK

DraftKings × Big Pod

● LIVE

Season 1 Recap

Updated 4d ago · Adam Lefko

EMV

$28.4M

Impressions

31.5M

PG

PrizePicks × Pat Bev Pod

● LIVE

Q1 2026 Campaign

Updated 1w ago · Sarah K.

EMV

$12.8M

Impressions

18.2M

FD

FanDuel × Roommates Pod

● DRAFT

Season 2 Recap (WIP)

Updated 2d ago · You

EMV

—

Impressions

8.1M

UA

Under Armour × Lou Will

● ARCHIVED

Tournament Push

Closed 6w ago · Marcus T.

EMV

$4.2M

Impressions

6.7M

DK

DraftKings × Big Pod

● LIVE

Mike Tyson Episode Spotlight

Updated 2w ago · Adam Lefko

EMV

$3.1M

Impressions

5.6M

New Report

1

Scope & Sources

Pick campaign + channels

2

Review Data

Confirm raw numbers

3

Comparison

Benchmark vs another report

4

Build Report

Compose sections + blocks

Step 1 of 4

What are we recapping?

Pick the campaign and which data sources to pull from. Filters let you narrow to specific seasons, date ranges, or content tags.

1Campaign Scope

Brand / Sponsor

Property

Report name

Date range

2Data Sources Select all that should feed this report

▶

YouTube

Big Podcast channel

Episodes43

⌾

Instagram

3 accounts

Posts142

♪

TikTok

3 accounts

Posts138

𝕏

X / Twitter

4 accounts

Posts147

M

Meltwater

Earned media

CSV

Tracker.csv

Manual upload

Rows855

3Filters Narrow what gets pulled in

Tag / Campaign code

Posts tagged with this code are included automatically

Content types

Episodes ✓

Best Ofs ✓

Cutdowns ✓

Custom Segments ✓

+ Add type

Exclude

Organic / non-sponsored posts ×

Posts under 1k views ×

+ Add exclusion rule

Live Match

Posts matched

847

across 6 sources

Total impressions

387.4M

paid + earned combined

Projected EMV

$74.8M

using your default method

Date range

Sep '24 → May '26

615 days

Sync schedule

Auto-refresh daily

New Report

1

Scope & Sources

847 posts, 6 sources

2

Review Data

3 things need your attention

3

Comparison

Benchmark vs another report

4

Build Report

Compose sections + blocks

Step 2 of 4

Confirm the numbers before you build

We pulled everything in. Here's the math, the raw data, and a few things worth checking. You can override any value — it'll be tagged "manual" so reviewers see what was tweaked.

Anomalies 3

Calculations 7

Raw Data 847

!

Cutdown clip impressions are missing

100+ social cutdown rows in Tracker.csv have no impression values. The 121.9M "Social Impressions" total is currently calculated from YouTube Shorts ("Best Ofs") only, not the IG/TikTok/X cutdowns.

i

Existing report detected for comparison

A Season 1 report already exists for this campaign. We can auto-add it as a benchmark in Step 3, with deltas calculated for every metric.

!

EMV multiplier is at industry default (3×)

You're using the standard AVE + 3× credibility multiplier for earned press. DraftKings' last accepted method (per their MSA) was 2.5×. Confirm which to use — this swings the headline by ~$8.6M.

Σ

Aggregations

Auto-summed from raw data

Metric	Source	Value
YouTube episode views	SUM(yt.views)	29,469,822
YouTube episode impressions	SUM(yt.impressions)	83,142,000
Social impressions ⚠ shorts only	SUM(shorts.impressions)	121,937,749
Best Ofs total views	SUM(best_ofs.views)	10,086,335
Earned press hits	COUNT(meltwater.hits)	312

𝑓

Derived Metrics

Calculated from aggregations

Metric	Formula	Value
Click-through rate	views ÷ impressions	5.1%
Social engagement rate	(likes+comments+shares) ÷ impressions	7.9%
Hours watched	SUM(yt.watch_time_minutes) ÷ 60	2,341,820

$

Earned Media Value (EMV)

$75.2M

Source	Impressions	CPM	Value
Paid — YT episodes	83.0M	$28	$2.32M
Paid — Social cutdowns	121.0M	$15	$1.82M
YT "Best Ofs" Shorts	162.0M	$12	$1.94M
Earned press hits	186.0M	$45	$8.37M
Earned social pickups	421.0M	$22	$9.26M
PR credibility multiplier	—	× 3.0	$51.49M
Total EMV			$75.2M

total_value = (paid_imps × paid_cpm / 1000) + (earned_imps × press_cpm / 1000 × multiplier)

Date	Source	Type	Content	Impressions	Views	Engagement
9/12/24	YouTube	Episode	S2 E01: Season opener	—	829,798	7.2%
9/14/24	YouTube	Best Of Short	"My hors d'oeuvre" clip	3,304,210	—	9.1%
9/15/24	Instagram	Reel	Marlon Wayans laughs at...	—	—	—
9/17/24	TikTok	Clip	Best moments compilation	—	—	—
9/18/24	X	Tweet (clip)	@bigpodwithshaq · "Lakers ring..."	—	—	—
9/19/24	YouTube	Episode	S2 E02: Mike Tyson sit-down	5,608,869	437,582	8.4%
9/21/24	YouTube	Best Of Short	Tyson on Holyfield	1,964,916	—	11.2%
9/22/24	Instagram	Reel	Shaq vs Tyson trash talk	5,604,300	—	8.8%
9/24/24	YouTube	Episode	S2 E03: Dwight Howard return	5,036,000	424,664	6.9%
9/26/24	TikTok	Clip	"How come you don't like me"	3,400,000	—	10.4%
+ 837 more rows · Load all

Will Appear In Report

Headline EMV

$75.2M

3× credibility multiplier

Total impressions

214.1M

paid distribution

Earned impressions

607M

press + social pickups

Top episode

Marlon Wayans

829,798 views · 11.7M impr

Manual overrides

None yet

All values from raw data

New Report

1

Scope & Sources

847 posts, 6 sources

2

Review Data

$75.2M EMV confirmed

3

Comparison

Optional benchmark

4

Build Report

Compose sections + blocks

Step 3 of 4 · Optional

Want to compare against something?

Reports with a baseline tell a stronger story. If you skip this, your report stands alone — no problem, you can always add a comparison later.

✦

Suggested for you

Compare against Season 1 Recap

Same campaign, same property, completed Aug 2024. Deltas will be auto-calculated for every metric — exactly the S1 → S2 growth story the original deck told across two slides.

Or choose comparison type

∅

No comparison

Standalone report. Just this campaign's numbers — clean and focused. Best for one-off campaigns or first-time recaps.

Recommended

⇄

Compare to existing report

Pick another finished report (same brand or different). Every metric will show deltas, every block can be split-view or overlaid.

+

Pull a second dataset

Add a fresh data pull (different date range or scope) and compare side-by-side. Useful for "first half vs second half" or "vs industry benchmark."

Pick a report to compare against

DK

DraftKings × Big Pod — Season 1 Recap

Same campaign · Same property · Aug 2024 · Adam Lefko

$28.4MEMV

31.5MImpressions

PG

PrizePicks × Pat Bev Pod — Q1 2026

Different brand · Different property · Mar 2026

$12.8MEMV

18.2MImpressions

FD

FanDuel × Roommates — Season 2 Recap

Different brand · Similar property · Apr 2026

—EMV (draft)

8.1MImpressions

+

Browse all 38 reports

Across all brands and properties

Comparison Setup

This report

DraftKings × Big Pod

Season 2 · $75.2M EMV

Compared against

Season 1 Recap

$28.4M EMV · 31.5M imps

Projected key delta

↑ 165%

Total EMV growth

Comparison applied to

✓ All headline metrics

✓ Top performer blocks

✓ Trend charts

× Earned media collage

× Sentiment wall

New Report

1

Scope & Sources

847 posts, 6 sources

2

Review Data

$75.2M EMV confirmed

3

Comparison

vs Season 1 Recap

4

Build Report

Opening builder...

✦

Ready to build

We've pre-populated a starter report with 9 sections based on your sources and comparison. You can rearrange, delete, or add blocks freely in the next step.

Pre-populated sections

01 · Coverauto

02 · Campaign Overviewauto

03 · Headline Metrics + deltasauto

04 · Top Performing Episodesauto

05 · YouTube Best Ofsauto

06 · Top Social Postsauto

07 · Custom Segmentneeds description

08 · Earned Mediaauto

09 · Sentiment Wallauto

10 · Closing CTAblank

Report Setup

Name

Season 2 Recap

DraftKings × Big Pod

Headline EMV

$75.2M

↑ 165% vs Season 1

Data

847 posts · 6 sources

214M paid + 607M earned

Auto-syncs daily

Comparison

vs Season 1 Recap

Deltas on all metrics